Did you know that 97% of people learn about local businesses online?
That’s right – almost everyone turns to the internet to find what they need locally. And if your business isn’t popping up in those searches, you’re missing out on a huge chunk of potential customers. But don’t worry, that’s where an SEO coach comes in!
This guide will walk you through everything you need to know about finding the best SEO coach for your business. From understanding what an SEO coach does to knowing the right questions to ask, we’ve got you covered. Let’s dive in.
What Does an SEO Coach Do?
Definition and Role
An SEO coach is like a personal trainer for your website, guiding you through the intricacies of search engine optimization (SEO). You can use SEO professionals to buy courses from or do the SEO work for you. Hiring an SEO Coach is a middle ground that teaches you how to understand and implement SEO strategies yourself. This approach empowers you to take control of your website’s SEO, but you know you are doing the right things because it’s backed by a professional.
How to work with an SEO Coach?
How you work with an SEO Coach will depend on what you are going to achieve. You can use your time together to learn more about SEO, to check your work or to work on a plan that will tell you the best next steps.
By fulfilling these responsibilities, an SEO coach helps you develop a solid understanding of SEO, enabling you to optimize your website effectively and improve your search engine rankings over time.
Benefits of Hiring an SEO Coach
Personalized Attention
When you hire an SEO coach, you get advice and strategies that are custom-made for your business. Instead of one-size-fits-all solutions, your SEO coach will understand your unique needs and goals, and create a plan that works just for you. This personalized approach means that the steps you take are directly aligned with what you want to achieve, leading to better and faster results.
Expertise and Experience
An SEO coach brings a wealth of knowledge and experience to the table. Ensure that their experience aligns with what you need. For example, if you are an e-commerce brand, it’s best to speak to an SEO professional who specializes in e-commerce.
Time and Resource Efficiency
SEO can be a time-consuming process. I always say to clients you either pay in time or money. Without the right guidance, you might spend a lot of time on activities that don’t bring results. An SEO coach helps you save time and resources by focusing on the most effective strategies. They help you prioritize tasks that will have the biggest impact, ensuring that your efforts are directed towards activities that will yield the best results.
Ongoing Education
One of the biggest advantages of hiring an SEO coach is continuous learning. SEO trends and algorithms are always changing, and it’s important to stay updated. An SEO coach keeps you informed about the latest developments, helping you adapt and stay ahead of the competition.
Accountability and Support
Having an SEO coach means that you have someone that you can always reach out to. I’ve had many a client break their, get a negative backlink attack or something bad happen and they can reach out to me with the problem and I fix it. An SEO coach offers continuous support, troubleshooting issues, answering questions, and providing guidance whenever you need it.
How to Find a Good SEO Coach
Define Your Goals
Before you start looking for an SEO coach, it’s crucial to know what you want to achieve. Are you looking to increase website traffic, improve your search engine rankings, or boost conversions? Defining clear, specific goals helps you find a coach who can tailor their strategies to meet your needs.
Research and Referrals
Start by doing some homework. Look up potential SEO coaches online and check out their websites, LinkedIn profiles, and any content they’ve published. Ask for referrals from colleagues, business associates, or friends who have worked with an SEO coach before. Word-of-mouth recommendations can often lead you to reputable and effective coaches.
Check Credentials and Experience
It’s important to review the background, credentials, and past client success stories of any SEO coach you’re considering. Look for evidence of their expertise and experience, such as certifications, case studies, and testimonials. A good SEO coach should have a proven track record of helping clients achieve their goals.
Evaluate Communication Skills
Good communication is key to a successful coaching relationship. An SEO coach needs to explain complex concepts in a way that you can understand and apply. Assess their communication skills by reading their blog posts, watching their videos, or having an initial conversation. Make sure they can articulate their ideas clearly and effectively.
Assess Their Approach and Philosophy
Every SEO coach has their own approach and philosophy. It’s important to find someone whose methods align with your business values and goals. Ask them about their strategies, their views on SEO best practices, and how they stay updated with the latest industry trends. Ensure their approach resonates with your business ethos.
Ask for a Consultation
Before making a commitment, request an initial consultation. At Creative SEO Coach, we offer a free 20-minute strategy call. See if your potential SEO coach has this. This gives you a chance to get a feel for the coach’s style and expertise. Use this opportunity to discuss your goals, ask questions, and see how they plan to help you achieve your objectives. A consultation can help you determine if the coach is a good fit for you.
Read Reviews and Testimonials
Finally, check out reviews and testimonials from previous clients. Look for feedback on the coach’s effectiveness, professionalism, and the results they’ve delivered. Reviews can provide valuable insights into what it’s like to work with the coach and whether they can deliver on their promises.
Questions to Ask a Potential SEO Coach
- What is Your Experience in My Industry?: Understand the coach’s familiarity with your specific industry.
- Can You Provide Case Studies or Success Stories?: Ask for examples of past successes and results achieved.
- What is Your Approach to SEO?: Learn about the coach’s methodology and strategies.
- How Do You Stay Updated with SEO Trends?: Ensure the coach keeps up with the latest developments in the field.
- What Tools and Resources Do You Use?: Get insight into the tools and resources the coach uses to optimize SEO.
- How Do You Measure Success?: Understand the metrics and KPIs the coach uses to evaluate progress.
- What Can I Expect During Our Coaching Sessions?: Set clear expectations about the structure and content of coaching sessions.
- How Long Will It Take to See Results?: Get a realistic timeline for when you can expect to see improvements.
- What Are Your Rates and Payment Terms?: Clarify the coach’s fees and payment terms.
Why Choose Creative SEO Coach for Your SEO Coaching Needs?
At Creative SEO Coach, we specialize in optimizing Showit websites and helping service-based and local businesses thrive online. If you’re looking to improve your SEO, have any questions, or are stumped and need help, we’re here for you. Book a 1-hour video SEO Coaching call here. or check out some of our other Showit SEO services.
