Have you thought twice about your website footer since launching your website?
It may be time because website footer optimization is important!
In this article, we’re diving headfirst into one of the most often-overlooked, yet incredibly powerful, realms of your website. The footer.
Your website footer has the potential to supercharge your SEO game and get you ranking higher in search results.
Buckle up and get ready to optimize your way to search engine domination!
Absolutely! Footers can play a significant role in enhancing your website’s SEO performance.
It’s like the hidden treasure chest at the bottom of your web pages, just waiting to be unlocked! Don’t underestimate its significance—it’s time to give it the love and attention it deserves.
Follow the below tips to optimize your website footer.
Many people’s website footer looks something like this.
It’s dramatically underoptimized and not doing anything to help search engines understand your website.
Your footer is a goldmine for adding important links that provide easy navigation and enhance user experience. Include links to your main pages, such as Home, About, Services, and Contact.
Don’t forget to add links to your social media profiles, too, allowing visitors to connect with you across various platforms.
Your footer is an excellent place to reinforce your brand identity by including your business logo.
Displaying your logo in the footer ensures that your branding is consistent throughout the entire webpage.
It’s a subtle reminder of who you are as visitors scroll through your site. Remember to link this to your home page as well, this is standard good UX design.
You need people to trust your business in order for them to buy from you. Include vital business information, such as your company name, address, phone number, and email.
This not only adds a professional touch but also helps with local SEO and footer optimization.
Linking to your social media profiles allows visitors to connect with you on various platforms, increasing your online presence.
Most people naturally will go to your footer if they want to check out your Instagram page.
Add a copyright symbol (©) to protect your website’s content and show that you mean business!
A compelling CTA, like signing up for a newsletter or a special offer, can engage visitors and lead to conversions.
Use this space to add a quick summary of your business.
Make it engaging, and reflective of your unique selling proposition.
Incorporate relevant keywords that not only resonate with your target audience but also improve your SEO visibility and footer optimization.
Take your footer optimization to the next level by implementing schema markup. Schema markup is a code that helps search engines understand the context of your content.
For example, you can use schema markup to highlight your business’s contact information or social media profiles in the footer.
This can lead to enhanced search engine visibility and potentially display rich snippets in search results.
Adding an option for visitors to sign up for newsletters or updates keeps them connected to your brand.
Adding your Google My Business (GMB) profile to your website offers several benefits for your business.
Firstly, it enhances your online presence by providing a direct link to your GMB profile, making it easier for potential customers to find and engage with your business on Google.
This increased visibility can lead to improved brand recognition and increased website traffic.
Secondly, integrating your GMB profile helps build trust and credibility with customers.
When visitors see your GMB profile on your website, complete with positive reviews, photos, and important business information, it reinforces the legitimacy and reliability of your business.
Thirdly, it enables customers to access important information quickly, such as your address, phone number, business hours, and even customer reviews.
This convenience can encourage potential customers to reach out or visit your business, driving conversions and foot traffic.
For a better understanding of why you add your GMB profile and ways to do so check out our article.
🔥 Bonus tip for Showit users
This a very important tip for Showit users. All of the text in your footer should have the Text Tag: Paragraph (p).
This not only improves readability but also sends positive signals to search engines.
By organizing your footer content with paragraph tags, you’re helping search engines understand the structure and importance of the text, a key aspect of footer optimization.
Don’t miss the opportunity to showcase your business and boost your SEO efforts right within your website footer.
Craft a compelling summary that incorporates important keywords, providing visitors and search engines with a clear understanding of your offerings.
And don’t forget to grab their attention with a catchy tagline that leaves a lasting impression.
Your footer is more than just a space to house links—it’s a canvas for creativity, engagement, and SEO optimization.
So, make every word count and watch as your website flourishes in search engine rankings while captivating your audience.
Caitlin Christensen is an expert in digital marketing and search engine optimization (SEO). Owner of Creative SEO Coach. She specializes in optimizing websites built on popular web building platforms Showit and WordPress. With over 8 years of experience in the industry, Caitlin has helped countless small businesses and organizations improve their organic visibility on search engines.
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