I'm Caitlin

I'm Caitlin Christensen, the founder of Creative SEO Coach, with over 8 years of experience in SEO and digital marketing. I specialise in SEO for Showit websites offering SEO Services and courses. 

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10 Website Footer Optimizations For Better SEO

Google Business Profile

By Caitlin Christensen

Have you thought twice about your website footer since launching your website?

It may be time because website footer optimization is important!

In this article, we’re diving headfirst into one of the most often overlooked, yet powerful sections of the website, the footer.

Footer optimization seo

Do Website Footers Help With SEO?

Absolutely! Footers can play a significant role in enhancing your website’s SEO performance, I see so many websites leave this section to the last minute and leave it unoptimized. In fact, I find a lot of client’s website footer looks something like this.

Creative SEO Coach Bad Website Footer

It’s dramatically underoptimized and not doing anything to help search engines understand your website.

Creative SEO Coach Good Website Footer
  1. Navigation
  2. Business Logo- Link this to your Home page
  3. Contact Information
  4. Social Media Icons
  5. Copyright information
  6. Call to action
  7. Small business bio with SEO Keywords
  8. Privacy Policy and Terms and Conditions
  9. Email Signup
  10. Google Business Profile

Putting your navigation at the bottom of your website can is a great move for SEO. Here’s why: when search engines scan your site, they encounter your main content first, which helps them understand what’s really important. Plus, having the navigation at the bottom reduces distractions for visitors, leading to better engagement. They’ll stick around longer and explore more, which looks good to search engines.

On mobile, bottom navigation is a game-changer. It’s easier for users to reach with their thumbs, making for a smoother experience. And since Google loves mobile-friendly sites, this can positively impact your SEO.

A well-organized bottom navigation also helps search engines understand your site’s structure, making it easier for them to crawl and index your pages.

In short, bottom navigation can enhance user engagement, improve site organization, and give your SEO a nice lift.

Your footer is an excellent place to reinforce your brand identity by including your business logo.

Displaying your logo in the footer ensures that your branding is consistent throughout the entire webpage.

It’s a subtle reminder of who you are as visitors scroll through your site. Remember to link this to your home page as well, this is standard good UX design.

3. Contact Information

You need people to trust your business in order for them to buy from you. Include vital business information, such as your company name, address, phone number, and email.

This not only adds a professional touch but also helps with local SEO and footer optimization.

4. Social icons

Linking to your social media profiles allows visitors to connect with you on various platforms, increasing your online presence.

Most people naturally will go to your footer if they want to check out your Instagram page.

Terms of service, privacy policy, and copyright notice are not only legally required but also add credibility to your site.

Add a copyright symbol (©) to protect your website’s content and show that you mean business!

6. A Call To Action (CTA)

A compelling CTA, like signing up for a newsletter or a special offer, can engage visitors and lead to conversions.

7. Add a Short Business Summary

Use this space to add a quick summary of your business.

Make it engaging, and reflective of your unique selling proposition.

Incorporate relevant keywords that not only resonate with your target audience but also improve your SEO visibility and footer optimization.

8. Add Privacy Policy & Terms & Conditions

Having a Privacy Policy and Terms & Conditions on your website is super important. First off, it helps build trust with your visitors by showing them exactly how their data will be used and protected. Plus, it’s actually a legal requirement if you collect any personal information, thanks to laws like GDPR and CCPA. Just make sure it’s easy to find—usually, a link in the footer works great.

The Privacy Policy should explain what info you collect, how you use it, and how you keep it safe. Terms & Conditions set the ground rules for using your site, covering things like user responsibilities and your rights.

In short, these documents not only keep you compliant with the law but also make your site look more professional and trustworthy. So, don’t skip this step!

9. Email Signup

Adding an option for visitors to sign up for newsletters or updates keeps them connected to your brand.

10. Add Google Business Profile

Adding your Google My Business (GMB) profile to your website offers several benefits for your business.

Firstly, it enhances your online presence by providing a direct link to your GMB profile, making it easier for potential customers to find and engage with your business on Google. This increased visibility can lead to improved brand recognition and increased website traffic.

Secondly, integrating your GMB profile helps build trust and credibility with customers. When visitors see your GMB profile on your website, complete with positive reviews, photos, and important business information, it reinforces the legitimacy and reliability of your business.

Thirdly, it enables customers to access important information quickly, such as your address, phone number, business hours, and even customer reviews. This convenience can encourage potential customers to reach out or visit your business, driving conversions and foot traffic.

For a better understanding of why you add your GMB profile and ways to do so check out our article.

Optimizing your website footer is essential because it serves as a key navigation and information hub for visitors. A well-designed footer can improve user experience by providing quick access to important links, such as contact information, social media profiles, and legal documents like your Privacy Policy and Terms & Conditions. Additionally, it can enhance SEO by including relevant keywords and internal links, helping search engines better understand your site structure. Overall, an optimized footer can boost engagement, increase credibility, and improve your website’s overall functionality.

🔥 Bonus Tip for Showit Users

Use the Text Tag: Paragraph (p). for all of your footer content. Links, bio everything.

By organizing your footer content with paragraph tags, you’re helping search engines understand the structure and importance of the text, a key aspect of footer optimization.

Showit Footer text tags

Don’t miss the opportunity to showcase your business and boost your Showit SEO efforts right within your website footer. Craft a compelling summary that incorporates important keywords, providing visitors and search engines with a clear understanding of your offerings. Your footer is more than just a space to house links—it’s a canvas for creativity, engagement, and SEO optimization.

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Showit SEO Coach

Author: Caitlin Christensen

Caitlin Christensen is an expert in digital marketing and search engine optimization (SEO). Owner of Creative SEO Coach. She specializes in optimizing websites built on popular web building platforms Showit and WordPress. With over 8 years of experience in the industry, Caitlin has helped countless small businesses and organizations improve their organic visibility on search engines.