Have you thought twice about your website footer since launching your website? It may be time because website footer optimization is important! In this article, we’re diving headfirst into one of the most often-overlooked, yet powerful section of the website, the footer.
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Do Website Footers Help With SEO?
Absolutely! Footers can play a significant role in enhancing your website’s SEO performance, I see so many websites leave this section to the last minute and leave it unoptimized. In fact, I find a lot of client’s website footer looks something like this.
A bad example of a website footer for SEO
It’s dramatically underoptimized and not doing anything to help search engines understand your website.
A great example of a website footer for SEO
What To Put In The Footer Of A Website
- Navigation
- Business Logo- Link this to your Home page
- Contact Information
- Social Media Icons
- Copyright information
- Call to action
- Small business bio with SEO Keywords
- Schema markup
- Email Signup
- Google Business Profile
1. Add Navigational links to your footer
Your footer is a goldmine for adding important links that provide easy navigation and enhance user experience. Include links to your main pages, such as Home, About, Services, and Contact.
Don’t forget to add links to your social media profiles, too, allowing visitors to connect with you across various platforms.
2. Your business logo
Your footer is an excellent place to reinforce your brand identity by including your business logo.
Displaying your logo in the footer ensures that your branding is consistent throughout the entire webpage.
It’s a subtle reminder of who you are as visitors scroll through your site. Remember to link this to your home page as well, this is standard good UX design.
3. Contact Information
You need people to trust your business in order for them to buy from you. Include vital business information, such as your company name, address, phone number, and email.
This not only adds a professional touch but also helps with local SEO and footer optimization.
4. Social icons
Linking to your social media profiles allows visitors to connect with you on various platforms, increasing your online presence.
Most people naturally will go to your footer if they want to check out your Instagram page.
5. Include Copyright Symbol
Terms of service, privacy policy, and copyright notice are not only legally required but also add credibility to your site.
Add a copyright symbol (©) to protect your website’s content and show that you mean business!
6. A Call To Action (CTA)
A compelling CTA, like signing up for a newsletter or a special offer, can engage visitors and lead to conversions.
7. Add a Short Business Summary
Use this space to add a quick summary of your business.
Make it engaging, and reflective of your unique selling proposition.
Incorporate relevant keywords that not only resonate with your target audience but also improve your SEO visibility and footer optimization.
8. Add Schema Markup to your website footer
Take your footer optimization to the next level by implementing schema markup. Schema markup is a code that helps search engines understand the context of your content.
For example, you can use schema markup to highlight your business’s contact information or social media profiles in the footer.
This can lead to enhanced search engine visibility and potentially display rich snippets in search results.
9. Email Signup
Adding an option for visitors to sign up for newsletters or updates keeps them connected to your brand.
10. Add Google Business Profile
Adding your Google My Business (GMB) profile to your website offers several benefits for your business.
Firstly, it enhances your online presence by providing a direct link to your GMB profile, making it easier for potential customers to find and engage with your business on Google.
This increased visibility can lead to improved brand recognition and increased website traffic.
Secondly, integrating your GMB profile helps build trust and credibility with customers.
When visitors see your GMB profile on your website, complete with positive reviews, photos, and important business information, it reinforces the legitimacy and reliability of your business.
Thirdly, it enables customers to access important information quickly, such as your address, phone number, business hours, and even customer reviews.
This convenience can encourage potential customers to reach out or visit your business, driving conversions and foot traffic.
For a better understanding of why you add your GMB profile and ways to do so check out our article.
Why Footer Optimization Matters
- Enhances User Navigation: A well-optimized footer acts as a safety net for your website visitors, guiding them to essential parts of your site. It helps in last-ditch navigation when users are lost, ensuring they find what they need.
- Boosts Conversion Rates: As seen in the aforementioned statistic, a simple redesign of the website footer can lead to a significant increase in sales conversion and revenue. It’s an opportunity that shouldn’t be neglected.
- Improves SEO Performance: By including relevant keywords and links, your footer can contribute to your site’s overall SEO ranking. It’s a space that search engines look at, and optimizing it can enhance your visibility online.
- Builds Trust and Credibility: Including vital information like contact details, privacy policy, and terms of service in the footer adds credibility to your brand. It shows transparency and builds trust with your audience.
- Enhances Mobile Experience: In the mobile-first world, the footer’s importance is even more pronounced. It provides quick access to essential links and information, enhancing the overall user experience on mobile devices.
🔥 Bonus Tip for Showit Users
What Should Your Text Tags Be on a Showit Website Footer??
Use the Text Tag: Paragraph (p). for all of your footer content. Links, bio everything.
By organizing your footer content with paragraph tags, you’re helping search engines understand the structure and importance of the text, a key aspect of footer optimization.
Don’t miss the opportunity to showcase your business and boost your SEO efforts right within your website footer.
Craft a compelling summary that incorporates important keywords, providing visitors and search engines with a clear understanding of your offerings.
And don’t forget to grab their attention with a catchy tagline that leaves a lasting impression.
Your footer is more than just a space to house links—it’s a canvas for creativity, engagement, and SEO optimization.
So, make every word count and watch as your website flourishes in search engine rankings while captivating your audience.
