Did you know that customers are 2.7 times more likely to consider your business reputable if you have a complete Google Business Profile?
By linking your Google My Business profile to your website, you create a seamless connection between your online presence on Google and your own website.
In this article, we will explain to you why it’s important to implement this simple strategy and show you various creative ways to add your Google Business profile to your website.
Adding your Google Business Profile to your website offers numerous benefits for your business. Here are a few compelling reasons to integrate it seamlessly into your website:
Now that you understand the importance of integrating your Google Business Profile, let’s explore various methods to add it to your website. Here are a few effective options to consider:
A simple and straightforward approach is to include a text link in the footer of your website. Using an engaging phrase like “Find us on Google” or “Visit our Google Business profile,” you can hyperlink the text to your Google Business Profile URL.
Embedding a Google Maps widget displaying your business location in the footer can be visually appealing and functional. When users click on the widget, they will be redirected to your Google Business Profile. Of course, if you don’t have a business with a location that you don’t want people going to I suggest another method.
If your website features social media icons in the footer, consider adding the Google Business Profile logo or icon alongside them. This allows visitors to easily access and follow your Google Business Profile.
You can use this custom SVG. code so you can turn your Google icons into a color that works for your brand they the example below for Studio 8 Designs.
xmlns="http://www.w3.org/2000/svg" viewBox="0 0 210 210"><path d="M0 105C0 47.103 47.103 0 105 0c23.383 0 45.515 7.523 64.004 21.756l-24.4 31.696C133.172 44.652 119.477 40 105 40c-35.841 0-65 29.159-65 65s29.159 65 65 65c28.867 0 53.398-18.913 61.852-45H105V85h105v20c0 57.897-47.103 105-105 105S0 162.897 0 105z"></path></svg>
Create custom buttons in your footer to encourage visitors to follow or review your business on Google. Utilize Google’s “Follow” and “Review” buttons, linking them directly to your Google Business Profile.
If you have a 5-star review record add the Google logo and 5-star customer review logo to your footer and link this to your Google Business profile. This is the option we’ve taken for Creative SEO Coach.
To optimize the visibility and accessibility of your Google Business Profile, it is crucial to strategically place it on your website. Here are some ideal locations:
The footer section of your website is an ideal place to add your Google Business Profile links. It remains consistent across all pages, allowing visitors to access your profile easily, regardless of the page they are on.
Including your Google Business Profile on your “Contact Us” page can further enhance customer trust and engagement. It provides an additional means for visitors to connect with your business.
Consider featuring your Google Business Profile on your “About Us” page to provide visitors with comprehensive information about your business and its location.
By strategically placing your Google Business Profile links in these locations, you ensure that visitors can easily find and interact with your profile, maximizing its impact on your online presence.
Integrating your Google Business Profile into your website is a powerful way to enhance your online visibility, build credibility, and engage with potential customers.
By utilizing various methods and strategically placing the links, you can effectively leverage the benefits of your Google Business Profile to drive business growth and success.
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Caitlin Christensen is an expert in digital marketing and search engine optimization (SEO). Owner of Creative SEO Coach. She specializes in optimizing websites built on popular web building platforms Showit and WordPress. With over 8 years of experience in the industry, Caitlin has helped countless small businesses and organizations improve their organic visibility on search engines.
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