Are you a photographer who regularly shares recent photoshoots on your blog?
As an SEO expert, I’ve noticed that many of my clients love showcasing their latest photoshoots on their blogs. However, they often miss out on optimizing these posts for search engines.
If you’re not optimizing your blog posts for SEO, you’re missing a golden opportunity to rank higher in search results.
The good news? With just a few simple tweaks, you can supercharge your blog posts to climb those search rankings and attract more clients.
To create content that ranks well, it’s not enough to just showcase images or brief descriptions.
Search engines require substantive content to understand and categorize your article effectively for relevant keywords.
For instance, when writing about a wedding at a Barossa Valley venue, it’s important to describe the venue in detail and provide personal insights that potential brides and grooms would find valuable. This approach not only enhances the quality of your article but also boosts your chances of ranking on the first page of search results.
Follow this checklist when creating blog posts showing your photoshoots.
Download the checklist here:
Like most SEO projects start with keyword research.
Before you even start writing, it’s crucial to identify target keywords related to your photography niche. For example, wedding photographers might focus on location-specific keywords like “Howard Vineyard Wedding” to attract couples interested in that venue.
Tip: Take a look at what your competitors are doing for similar keywords. This will give you insights into what you’re up against and how you can differentiate your content. Check out our article on how to do keyword research yourself.
Your blog title should include the main target keyword you have just picked and your photography niche. This not only helps in SEO but also makes it clear to the reader what the blog is about.
For instance, if you’re a nature photographer, terms like “Best Sunset Spots in [Location]” could be effective.
Engage your reader immediately. Whether it’s a fascinating fact about photography techniques or a rhetorical question about the importance of capturing memories, make it captivating.
Include your target keyword within the first 100 words to optimize for SEO.
Where a lot of photographers go wrong showcasing their images in a blog is the severe lack of text. While images are the main attraction in a photography blog, text content is crucial for SEO and providing context to the reader. Search engines can’t “see” images the way humans do, so they rely on text to understand the content. If you’re a photographer looking to improve the performance of your blog posts, it’s crucial to balance stunning visuals with informative text. Here’s why and how.
Search engines like Google rely on text to understand what your blog post is about. Without sufficient text:
Use H2 and H3 tags for subheadings, incorporating keywords where they naturally fit. For example, a travel photographer might use a subheading like “Capturing the Northern Lights in Iceland.”
Link to other relevant blog posts or service pages on your site. Cite authoritative external sources to boost credibility.
Your photos are your portfolio. Use alt text that includes relevant keywords and locations to optimize them for search engines.
If you’re focusing on a specific location, mention local landmarks or features. This is especially useful for wedding photographers aiming to rank for venue-specific searches.
Incorporate videos or slideshows to improve user engagement and dwell time.
High-resolution images can significantly slow down your website, negatively impacting user experience and SEO rankings.
Please please please write a meta description. Don’t just let Google auto-populate something from your blog post. A concise meta description that includes your target keyword can significantly improve your blog’s SEO. This is the snippet that readers will see in search results, so make it count.
Your blog title doesn’t need to be the URL, you can shorten it, in fact you should. (Google likes short URL’s) A clean, descriptive URL is both SEO-friendly and user-friendly. Use hyphens to separate words and make sure it includes your target keyword.
Share your blog post across social media platforms to increase visibility. Use relevant hashtags to reach a broader audience.
Share your new blog post as an update on your Google business profile as an ‘update’.
Regularly check analytics tools like Google Analytics to gauge your blog’s performance. This will help you refine your strategy over time.
Implement schema markup to enable better SERP features like rich snippets. I personally use the plugin RankMath rather than Yoast because it provides a schema for every article.
To optimize a blog post featuring a wedding shoot at Howard Vineyard in Adelaide, aiming to improve SEO rankings, user experience, and ultimately, business inquiries.
Objective: To identify target keywords related to Howard Vineyard weddings.
Tools Used: SEMrush, Ubersuggest
Objective: To understand what competitors are doing for similar keywords.
Tools Used: SEMrush, Google Search
Objective: To prepare high-quality, compressed images for faster load times and better UX.
Tools Used: tiny.png, IMG.co
Objective: To create a well-structured, SEO-friendly, and user-centric blog post.
Platform Used: WordPress
Objective: To monitor the performance of the blog post.
Tools Used: Google Analytics, Google Search Console
Caitlin Christensen is an expert in digital marketing and search engine optimization (SEO). Owner of Creative SEO Coach. She specializes in optimizing websites built on popular web building platforms Showit and WordPress. With over 8 years of experience in the industry, Caitlin has helped countless small businesses and organizations improve their organic visibility on search engines.
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