TL;DR
- The best SEO service for photographers depends on your website platform, budget and business goals.
- Look for an SEO provider that offers keyword research, on page SEO, technical SEO, image optimisation, blogging, local SEO and backlink strategies.
- Always book a discovery call with a few providers before making your decision.
- Creative SEO Coach is a great choice for photographers using Showit and offers SEO coaching, Mini Intensives, SEO Intensives and blogging services.
- Sara Does SEO specialises in helping wedding professionals rank higher on Google.
- Aligned SEO combines done for you SEO with blog management and white label services.
- Duo Collective offers SEO audits, strategy sessions and optimisation services for creative businesses.
- Neil Patel is an excellent resource for DIY learning and offers tools like Ubersuggest and AnswerThePublic, while his agency is better suited to larger businesses.
- Mariah Magazine provides SEO strategy, memberships and done for you services for entrepreneurs and online businesses.
- Leanne Wong offers collaborative coaching, SEO audits and foundation packages with a focus on long term growth.
- SEO is a long term investment that can generate consistent enquiries and bookings for photographers without relying solely on social media or paid ads.
Introduction
You can be one of the most talented photographers in your area, but if your website isn’t appearing in Google search results, you’re likely missing out on bookings.
Whether you photograph weddings, families, brands, newborns or boudoir sessions, potential clients often start their search online. Investing in SEO can help your website rank for the terms people are already searching, bringing you consistent enquiries without relying entirely on social media or paid ads.
The challenge is choosing the right SEO provider.
Some agencies work with every industry under the sun. Others specialise in creative businesses or even photographers specifically. The best SEO service for you depends on your goals, budget and website platform.
In this guide, we’ve rounded up some of the best SEO services for photographers and explained what makes each one unique.
What Should Photographers Look for in an SEO Service?
Before hiring an SEO company, I always recommend booking a free discovery call first.
Speak with a few different SEO providers and compare their approach. SEO is often a long term investment, so it’s important to find someone you trust and someone who genuinely understands your business, industry and goals.
The cheapest option is not always the best option. Likewise, the most expensive SEO service is not always the right fit. Look for someone who takes the time to understand your photography business and can clearly explain what they plan to do and why.
Some SEO services focus heavily on technical improvements, while others specialise in content marketing, local SEO or backlink building. The best SEO providers usually combine several strategies to help your website grow sustainably over time.
When comparing SEO services for photographers, look for providers that offer some or all of the following:
- Keyword research based on the services and locations you want to rank for.
- On page SEO optimisation for your website pages.
- Technical SEO improvements to help search engines crawl and understand your website.
- Image SEO, including image filenames, alt text and image optimisation.
- Blog strategy and content planning.
- Internal linking between pages and blog posts.
- Google Business Profile optimisation for local photographers.
- Schema markup where appropriate.
- Press release opportunities and digital PR.
- Backlink management and authority building.
- Ongoing reporting and recommendations.
Remember that not every photographer needs every SEO service. A new photographer may benefit most from keyword research and website optimisation, while an established photography business may need help with content marketing, backlinks and expanding into new locations.
The right SEO provider should be able to recommend a strategy that matches your goals rather than selling you services you don’t actually need.
1. Creative SEO Coach – Specialises in Showit
Website: Creative SEO Coach
Best for: Showit photographers and creative business owners looking for specialised SEO support.
Creative SEO Coach focuses on SEO for Showit websites, making it a strong choice for photographers who want to improve their rankings without moving to another platform. Rather than offering a one size fits all package, the services are designed to meet businesses at different stages of their SEO journey.
Some of the services available include:
- SEO Coaching for photographers who want expert guidance while implementing SEO themselves.
- SEO Mini Intensive for targeted improvements and quick wins.
- SEO Intensive for businesses that want a more comprehensive optimisation of their website and search strategy.
- SEO Blogging services to help build topical authority and attract more organic traffic through high quality content.
Beyond client services, the owner of Creative SEO Coach also created FastaSEO, an SEO tool built specifically for Showit websites to help users identify and fix common SEO issues more efficiently. She also founded the Creative Designer Directory, an online directory that helps connect creatives and showcase talented businesses across the industry.
If you’re unsure where to start, you can book a free video audit, where I’ll review your website and highlight opportunities to improve your SEO before you commit to working together.
If your photography website is built on Showit and you’re looking for someone who understands the platform’s unique SEO challenges, Creative SEO Coach is well worth considering. Check out the success with other photographers like Melissa Sampson and Simon Bills.
If you are unfamiliar with Showit, it is a website builder like Squarespace or WordPress. If you would like a free month of Showit to test this website builder you can use our Showit referral code.
2. Sara Does SEO
Best for: Wedding photographers and wedding professionals who want SEO guidance tailored to the wedding industry.
Sara Does SEO has become one of the most recognised names in wedding industry SEO. Rather than serving every niche, Sara focuses specifically on helping wedding professionals improve their visibility on Google and attract more enquiries from engaged couples searching online.
Her educational approach makes SEO feel approachable, with resources available for every stage of business. Whether you’re just getting started or want a completely done for you solution, there are several ways to work with her and her team.
Some of the services and products available include:
- 1 Hour SEO, an affordable training designed to teach the fundamentals of homepage optimisation and keyword targeting.
- Wedding SEO Bootcamp, a comprehensive course created specifically for wedding professionals that covers keyword research, on page SEO, tracking rankings and long term SEO strategy.
- Optional group coaching, allowing members to receive ongoing support and have their SEO questions answered by Sara and her team.
- The SEO Fix, a 7 day done for you SEO service delivered by trained SEO associates for business owners who prefer to outsource the work.
Sara’s entire framework is built around understanding how engaged couples search online and helping wedding businesses position themselves in front of those potential clients. For wedding photographers looking for niche specific SEO expertise, Sara Does SEO is an excellent option to consider.
3. Aligned SEO – SEO for Small Businesses
Website: Alignedseo.com
Best for: Photographers, service providers and creatives looking for done for you SEO and ongoing blog management.
Aligned SEO helps service based businesses increase their visibility on Google through a combination of strategic SEO and content marketing. Founded by Taylor, who also owns a successful photography business that generates leads through search engines, the company brings first hand experience of growing a creative business with SEO.
Rather than focusing on quick fixes, Aligned SEO aims to build long term organic growth so businesses can attract a steady stream of ideal clients and reduce their reliance on social media or paid advertising.
Some of the services available include:
- Done For You SEO, where the team manages your SEO strategy and implementation to improve rankings and organic traffic.
- SEO and Blog Management, covering everything from keyword research and content planning to writing, optimisation and publishing blog posts.
- White Label SEO, designed for web designers and copywriters who want to outsource SEO work for their own clients.
- SEO Blogging Blueprint Course, for business owners who prefer to learn SEO and blogging strategies themselves.
Aligned SEO is particularly well suited to photographers and other creative entrepreneurs who understand the value of blogging and want an SEO partner to handle the ongoing work. Their focus on both technical optimisation and content creation makes them a strong option for businesses aiming to build sustainable traffic over time.
4. Duo Collective
Website: Duo Collective
Best for: Creative business owners and photographers looking for a mix of SEO strategy, hands on support and education.
Duo Collective is an organic marketing agency that helps businesses grow through SEO and long term search visibility. Their approach combines strategic guidance with practical implementation, making them a great fit for photographers who want either a DIY roadmap or a done for you solution.
Rather than offering a single service, Duo Collective provides multiple ways to improve your website’s SEO depending on your budget and level of involvement.
Some of their SEO offerings include:
- SEO Website Starter Kit, designed for businesses building a new website or launching a complete redesign and wanting to get SEO right from day one.
- SEO Audit, which provides personalised guidance and recommendations for business owners who want to implement the changes themselves.
- SEO Audit and Optimisations, where the team not only identifies opportunities but also completes the recommended updates on your behalf.
- SEO Strategy Sessions, ideal for DIY business owners looking for expert advice on keyword research, competitor analysis and action planning.
One of Duo Collective’s strengths is its emphasis on education, transparency and sustainable organic growth. They also share case studies demonstrating significant increases in rankings, traffic and revenue after implementing SEO improvements.
For photographers who want flexible SEO support with the option to stay involved in the process, Duo Collective is a strong choice worth exploring.
5. Neil Patel – Expensive, Great for DIY advice
Website: Neil Patel
Best for: Larger businesses with bigger marketing budgets and photographers who want to learn SEO themselves.
Neil Patel is one of the most recognisable names in the SEO industry and has built a reputation for making search engine optimisation more accessible to business owners. While his agency services are generally better suited to larger businesses with established marketing budgets, photographers can still benefit greatly from his educational content and SEO tools.
His blog and YouTube channel provide thousands of free resources covering topics such as keyword research, blogging, technical SEO, link building and content strategy. For photographers who prefer a DIY approach, these resources are an excellent place to start.
Neil Patel is also behind several popular SEO tools, including:
- Ubersuggest, which helps with keyword research, competitor analysis, backlink monitoring and website audits.
- AnswerThePublic, a content research tool that uncovers the questions and topics people are searching for online, making it useful for planning blog posts and FAQ content.
For businesses looking for fully managed SEO and digital marketing services, Neil Patel’s agency, NP Digital, also offers enterprise level solutions.
If you’re comfortable learning and implementing SEO yourself, Neil Patel’s educational content and software tools can be incredibly valuable. If you’re running a larger photography business with the budget for agency support, his team may also be worth exploring.
6. Mariah Magazine
Website: Mariah Magazine
Best for: Entrepreneurs, online businesses and photographers who want strategic SEO guidance with flexible support options.
Mariah Magazine has built a strong reputation by helping business owners grow through organic search with a practical and approachable style. Her services are designed for people who want to increase website traffic and sales without relying solely on paid advertising.
Rather than offering a single SEO package, Mariah provides several ways to get support depending on your budget and preferred level of involvement.
Some of her SEO offerings include:
- Done For You Foundational SEO Setup, an in depth package that includes an SEO audit, keyword research, on page optimisation, custom strategy development and implementation across key website pages.
- 30 Day SEO Strategy Intensive, a done with you sprint that provides personalised strategy sessions, keyword research, content ideas and ongoing email support to help business owners execute their SEO plan.
- Search Club SEO Membership, a community designed for entrepreneurs who want accountability, education and ongoing support while implementing SEO themselves.
- SEO Team Training, where Mariah works with agencies and marketing teams to improve their in house SEO knowledge and processes.
Mariah is particularly well suited to business owners who enjoy understanding the strategy behind SEO and want a clear roadmap rather than generic advice. Her educational approach, combined with hands on consulting and implementation services, makes her a great option for photographers looking to build long term organic growth.
7. Leanne Wong
Website: Leanne Wong
Best for: Business owners and photographers who want a collaborative SEO partner without committing to an ongoing retainer.
Leanne Wong offers a mix of SEO coaching, audits and done for you optimisation services, helping businesses build a strong search presence while also understanding the strategy behind it. Her approach is highly transparent and focuses on creating a long term SEO foundation that clients can continue to build on after the project is complete.
Leanne has experience working with a variety of creative and local businesses, including photographers, web designers, florists, wedding professionals, fitness coaches and content creators.
Some of her services include:
- SEO Coaching, available as 4 month and 6 month programmes for business owners and marketing teams that want personalised guidance while implementing SEO themselves.
- SEO Audit and Strategy, which provides a detailed review of your website, keyword opportunities, SEO performance and prioritised action plan, along with video consultations and follow up support.
- SEO Foundation, a done for you optimisation package that includes keyword research, homepage optimisation, page optimisation, local citation backlinks, technical SEO improvements and analytics setup.
- SEO Foundation + AI Search, for businesses looking to optimise for both traditional search engines and emerging AI search experiences.
One aspect that sets Leanne apart is her collaborative process. Rather than locking clients into ongoing retainers, she aims to build a sustainable SEO foundation and equip business owners with the knowledge and systems needed to maintain and grow their rankings over time.
For photographers who want a strategic partner and appreciate transparency throughout the SEO process, Leanne Wong is a strong option to consider.
Final Thoughts
Finding the best SEO service for photographers isn’t about choosing the biggest agency or the cheapest package. It’s about finding an SEO partner who understands your business, your goals and the way your ideal clients search online.
Whether you’re looking for hands on coaching, a done for you SEO setup, ongoing blog management or a complete website optimisation, the providers on this list each bring something different to the table. Some specialise in Showit websites, others focus on wedding professionals, while some are ideal for DIY learners or larger businesses with established marketing budgets.
Before making your decision, book a few discovery calls, ask questions and compare their approach. A good SEO provider should be transparent about their process, explain their recommendations clearly and create a strategy tailored to your business rather than offering a one size fits all solution.
Remember that SEO is a long term investment. With the right strategy in place, your website can become one of your most valuable marketing assets, bringing in consistent, high quality enquiries month after month.
If you’re a photographer using Showit and want expert guidance tailored to the platform, Creative SEO Coach offers specialised SEO coaching, done for you services and a free video audit to help you understand exactly where your biggest opportunities lie.
Frequently Asked Questions
What is the best SEO service for photographers?
The best SEO service depends on your needs. If you use Showit, Creative SEO Coach specialises in Showit SEO. Wedding photographers may prefer Sara Does SEO, while DIY learners may enjoy resources from Neil Patel or Mariah Magazine.
Is SEO worth it for photographers?
Yes. SEO can help photographers rank in Google for the services and locations they want to be known for, leading to more qualified enquiries and long term organic traffic.
How much do SEO services for photographers cost?
Pricing varies widely. DIY courses may cost under $100, while one off SEO projects can range from a few hundred dollars to several thousand. Ongoing SEO management typically costs more depending on the scope of work.
What should photographers look for in an SEO agency?
Look for experience with creative businesses, transparent communication and services such as keyword research, technical SEO, image optimisation, blogging, local SEO and backlink management. It’s also a good idea to book a discovery call before committing.
How long does SEO take to work?
Some improvements can appear within weeks, but meaningful SEO results usually take several months. The timeline depends on your competition, website authority and how much optimisation is needed.
Do photographers need to blog for SEO?
Blogging isn’t mandatory, but publishing high quality content can help you target additional keywords, build authority and attract more organic traffic over time.
Can I do SEO myself?
Absolutely. Many photographers successfully learn SEO through courses and coaching. However, hiring an SEO specialist can save time and help avoid costly mistakes.
Why is image SEO important for photographers?
Photography websites rely heavily on images. Optimising filenames, alt text and image sizes can improve accessibility, page speed and search visibility.
Does Showit have SEO limitations?
Showit is capable of ranking well, but it has some quirks that require attention. Working with a Showit SEO specialist can help ensure technical issues, image optimisation and page structure are handled correctly.
What is the best way to improve my photography website’s SEO?
Start with thorough keyword research, optimise your core pages, improve your technical SEO, publish helpful content consistently and build authority over time. Working with an experienced SEO specialist can accelerate the process and help you focus on the strategies that deliver the biggest impact.
