Do you want your business to show up in multiple locations on Google?
Maybe you’re from a smaller area but happily service areas within a one-hour radius of you.
If you’ve ever wanted your website to show up in search results in multiple locations then the answer is simple: Geo Landing Pages.
In this article, we will take you step-by-step on how to create Geo Location pages for yourself.
Geo landing pages, sometimes known as Geo-Specific Landing Pages or simply location landing pages, are your secret weapon for conquering local search rankings.
The idea is simple, create a bespoke webpage targetting just that location and your services.
Each page is optimized with location-based keywords—such as “wedding photographer in [Your City]”—and packed with compelling content that resonates with your target audience.
In fact, Geo landing pages are a strategy that is often used by SEO agencies themselves. Many people look for SEO agencies near their location, So SEO agencies create geo landing pages for specific locations. King Kong Agency made one even for the rural town of Dubbo in NSW Australia.
First up, you need to zero in on the locations that are crucial for your business. Whether you’re a photographer capturing weddings in the city, a website designer crafting digital experiences from a suburban home office, or a lawyer fighting for justice in multiple counties, knowing your key service areas is essential.
To nail this down, make use of SEO tools like Google’s Keyword Planner or SEMrush. These platforms can help you gauge search volume and competition for your specific locations. Just input your service—such as “wedding photography,” —along with the geographic areas you’re targeting. This will yield geo-specific keywords like “wedding photographer in [Your City]” or “website designer in [Your Suburb]” that you can aim for.
Get to work building out your Geo Location pages. It’s very important that you create one webpage per location.
It’s crucial that each page has unique content and images to avoid duplicate content issues. Even when using the same website template page, make sure to rewrite the text and use different images that are relevant to each specific location. This not only aids in SEO but also resonates more with the local audience.
I recommend designing one geo-location page and then duplicating it for the other locations to save on time. Once your 1st geo-location page is ready, duplicate and tailor it for each location. Change the content to reflect local keywords, landmarks, and cultural references. For instance, if you’re targeting a city known for its historic architecture, include images and content that highlight this.
Now that you’ve got your geo-specific keywords, it’s time to make them shine in your H1 header tag. This is a crucial element for on-page SEO, and it’s your first impression to both search engines and visitors.
No matter your business, your H1 should be short, snappy, and anything but spammy.
Remember, there’s no hard and fast rule for character length here. The key is to naturally incorporate your targeted local keyword phrase in a way that speaks to your audience.
If you are struggling to add your exact keyword to the website text. Break your hero design into sections. Add H1 as your Keyword and then have a sales copy below as H2.
Keyword prominence isn’t just a fancy term—it’s a ranking factor that can make or break your local SEO. Your target keyword should not only appear in the URL, title, and H1 but also within the first 100 words of your page. This sets the stage for both search engines and your audience.
So you’ve got multiple locations you’re targeting—great! But here’s the catch: you can’t just copy-paste the same content and swap out the location name. Thanks to Google’s Panda update, that shortcut is a no-go. Each geo landing page needs its own unique, quality content that’s optimized for its specific location.
Remember, the goal is to create quality content that naturally incorporates your local keyword phrases. This not only pleases the Google gods but also provides real value to your potential clients.
A picture is worth a thousand words, and a map can be worth even more when it comes to local SEO. Whether you’re a photographer capturing scenic vistas, a website designer serving local businesses, or a lawyer fighting for justice in your community, a service-area map can add a layer of authenticity and clarity to your geo landing page.
By embedding a customized map, you’re not just telling but showing your potential clients exactly where you operate. It’s a simple yet effective way to enhance your geo landing pages.
Social proof is a powerful tool, especially when it comes to local businesses. Whether you’re a photographer capturing life’s milestones, a website designer transforming digital landscapes, or a lawyer advocating for justice, showcasing your local clients and their testimonials can add a layer of trust and credibility to your geo landing page.
✔️ “The engagement photoshoot with [Your Company] was magical. They knew all the perfect spots in Orange County!” – Sarah J.
❌ “Great photos!”
NAP stands for Name, Address, and Phone number, and it’s the bread and butter of local SEO. Whether you’re a photographer always on the move, a website designer working from a cozy home office, or a lawyer with a bustling downtown practice, displaying your NAP and business hours is crucial for both SEO and user experience.
By including your NAP and business hours, you’re making it a breeze for potential clients to find and contact you, while also giving your local SEO a boost.
Visuals aren’t just eye candy; they’re an integral part of your geo landing page’s success. Whether you’re a photographer with a portfolio that speaks volumes, a website designer whose work is worth a thousand words, or a lawyer whose images convey trust and professionalism, the right visuals can make all the difference.
By incorporating location-relevant images with proper alt tags, you’re not just making your page visually appealing—you’re also optimizing it for local search.
The title tag is like the headline of your geo landing page in the eyes of search engines. It’s a small but mighty component that can significantly impact your local SEO. Whether you’re a photographer, a website designer, or a lawyer, a well-crafted title tag can set the stage for your page’s success.
The formula is simple but effective: Local Keyword Phrase | Company Name
✔️ “Personal Injury Lawyers in Long Beach | [Your Company Name]
❌ “Best Personal Injury Law Firm in Long Beach – Free Consultation”
Think of the meta description as the elevator pitch for your geo landing page. It might not be a direct ranking factor, but it can significantly influence click-through rates.
✔️ “Capture your special moments with top-notch wedding photography in Orange County. Book us now for unforgettable memories.”
❌ “Looking for a wedding photographer in Orange County? We offer various packages and are available for bookings.”
The URL might seem like a small detail, but it’s another piece of the SEO puzzle that Google takes into account. Whether you’re a photographer, a website designer, or a lawyer, a well-structured URL can give your geo landing page an extra SEO edge.
Example of a plumber with several locations in Arizona:
Here’s a pro tip that often flies under the radar: Schema Markup. While it’s not a direct ranking factor, it can make your geo landing page stand out in search results with rich snippets. Schema Markup can give your page that extra flair in Google’s search results.
By leveraging Schema Markup, you’re not just aiming for the top spots in search rankings—you’re also optimizing for visibility and click-through rates, which can indirectly benefit your SEO.
Last but definitely not least, let’s talk about the art of interlinking. Interlinking your geo landing pages can create a web of relevance that Google loves.
Let’s say you have a landing page targeting “Wedding Photography in San Diego” and within that content, you mention services in Oceanside. This is a golden opportunity to include an anchor link to your “Wedding Photography in Oceanside” landing page.
By strategically interlinking your geo landing pages, you’re not only enhancing the user experience but also sending positive signals to search engines about the relevance and authority of your pages.
You’ve put in the hard work, optimized every nook and cranny, and now your geo landing pages are ready to shine. But wait, there’s one more step to ensure that Google takes notice of all your efforts: indexing your website.
By taking this extra step, you’re essentially giving Google a nudge to crawl and index your updated pages, helping to speed up the process of your changes being recognized and potentially improving your rankings.
To easily remember what to include when designing your own Geo Location landing page use this checklist that includes every step that we mentioned above.
While it’s tempting to take shortcuts in hopes of quickly boosting your local SEO, some practices can do more harm than good. Here are some pitfalls to avoid:
Doorway pages are designed to rank highly for specific search queries but provide little value to visitors, essentially funneling them to other parts of your website. Google frowns upon this practice, and it can result in penalties. For more on Google’s spam policies, you can read here.
As mentioned earlier, simply duplicating a page and changing the location name is a big no-no. This is against Google’s guidelines and can result in your pages being de-indexed.
By steering clear of these pitfalls, you’re setting your geo landing pages—and your business—up for genuine, long-term success.
A Geo Landing Page is a webpage specifically designed to rank in local search results. It’s optimized for a particular geographic location and is an essential tool for local SEO.
No, they are not the same. Doorway pages are designed to trick search engines and offer little value to users. Geo Landing Pages, on the other hand, are legitimate, valuable resources for visitors interested in your local services.
The number of geo landing pages you need depends on how many locations you serve. Each location should have its own dedicated, unique landing page.
No, duplicating content and changing only the location name is against Google’s guidelines. Each geo landing page should offer unique, valuable content.
You can test the mobile-friendliness of your page using Google’s Mobile-Friendly Test tool. If your page isn’t mobile-friendly, the tool will offer suggestions for improvement.
Caitlin Christensen is an expert in digital marketing and search engine optimization (SEO). Owner of Creative SEO Coach. She specializes in optimizing websites built on popular web building platforms Showit and WordPress. With over 8 years of experience in the industry, Caitlin has helped countless small businesses and organizations improve their organic visibility on search engines.
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