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I'm Caitlin Christensen, the founder of Creative SEO Coach, with over 8 years of experience in SEO and digital marketing. I specialise in SEO for Showit websites offering SEO Services and courses. 

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For Website Designers: White Label Keyword Research Explained


By Caitlin Christensen

Imagine not only earning more with minimal extra effort but also distinguishing your web design services from competitors. It’s a win-win.

This is the power of integrating ‘white label keyword research‘ into your offerings. It’s a strategic move that enhances your service portfolio, allowing you to deliver SEO-optimized websites effortlessly.

In this article, we’ll explain exactly how to adopt white-label keyword research into your business so you can increase your service fee.

White Label Keyword Research

Why ‘White Label Keyword Research’ is a Game-Changer in Web Design

Are you familiar with the term ‘white label keyword research’? If not, it’s time to get acquainted! This service is all about providing top-notch SEO research – think of it as the secret ingredient that can transform your website designs from good to great.

The Power of SEO in Web Design

When it comes to designing websites, aesthetics are crucial, but what’s equally important is how easily potential customers can find these websites. That’s where SEO, and specifically keyword research, plays a pivotal role. By understanding and implementing the right keywords, your designs can do more than just look good – they can rank higher on search engines, attract more traffic, and ultimately lead to more conversions for your clients.

What Does White Label Mean for You?

In simple terms, ‘white label’ means taking a service, in this case, keyword research, and rebranding it as your own. Imagine offering comprehensive SEO services under your brand without the need to develop those services from scratch. You provide your clients with expert-level SEO, backed by thorough keyword research, all while it seamlessly appears as part of your service suite.

Not Only Can You Charge More Money It Give You A Strategic Edge Against Competitors

By incorporating ‘white label keyword research’ into your services, you’re not just delivering a website; you’re providing a complete package that is optimized for performance in search engines. This not only elevates the quality of your service but also puts you ahead of competitors who may only focus on the visual aspects of web design. It’s a strategic edge that can make your business stand out and attract a broader range of clients.

How Much You Can Charge Adding On SEO Services?

Integrating ‘white label keyword research’ into your web design offerings doesn’t just enhance the service quality; it also opens up new revenue streams. But you might wonder, just how much more can you charge for including SEO services? The answer is both promising and exciting.

Many designers who incorporate SEO services, particularly keyword research, charge at least an additional $800-$1200 to their base design package. This reflects the added expertise and the comprehensive nature of the service you’re providing.

When adding this to your web design services you can add it as a bundle package or you can add it as an optional add-on.

Some businesses may not have SEO as part of their marketing strategy, such as a social media Agency. Therefore having the optional add-on allows them flexibility to only get what they need.

So How Does Our White-Label Keyword Research Service Work?

So, how does this all work? ‘White label keyword research’ is all about blending our expert SEO research into your service offerings, allowing you to brand it as your own. It’s like having an in-house SEO team without the extra overhead.

Step 1: Initiate Your SEO Journey

First things first, reach out to us to express your interest in utilizing our White Label Keyword Research Services. We’ll kick things off by sending you a welcome pack that contains all the information and tools you need to get started. This pack will serve as your roadmap, guiding you through the process of integrating SEO into your web design services.

Step 2: Add Value to Your Services

Next, it’s time to enhance your offerings. Add our Keyword Research Services to your web design packages with an additional fee for the SEO service. This step allows you to increase your service value and pricing, reflecting the added benefit of optimized SEO in your designs.

Step 3: Collaboration and Research

When you book a client for your web design services, simply message us with your client’s information. Our team will then spring into action, analyzing their competitors, researching their business, and creating keyword maps. These maps will pinpoint the best keywords for each of their webpages to target. We’ll walk you through our findings via a video call or email, based on your preference, and provide you with a comprehensive booklet on how to implement these keywords most effectively.

Step 4: Delivering Success

The final step is where you shine. With our research and guidance, you’ll be able to create an amazing website for your client, one that’s not just visually stunning but also optimized for search engines. This optimized site will be a testament to the comprehensive, high-value service you offer, combining top-notch design with effective SEO.

White Label Keyword Research review

Price Break-Down Using White Label SEO

When considering adding SEO services to your web design offerings, it’s important to understand the cost and value equation. Let’s break it down:

  • The Cost of DIY SEO Tools: Tools like Semrush and Ahrefs, essentials for effective SEO, cost at least $130 each month. That’s a substantial ongoing expense, especially if you’re not using these tools daily.
  • Time Investment in Research: Performing thorough keyword research isn’t a quick task. It typically requires 5-6 hours of dedicated work. If a designer’s hourly rate is $100, this equates to $500-$600 of your time spent on research alone.
  • Your Investment in White Label Services: Now, compare this with our white label keyword research service priced at $400. This fee not only covers the expert research but also spares you the time and effort of doing it yourself.
  • Your Potential Earnings: By charging an additional $800 to $1200 for SEO services in your web design packages, you’re significantly increasing your revenue. This pricing strategy reflects the added value you’re providing to your clients.

The Financial Upside:

White Label Service Cost: $400 (our service fee).

Your Earnings: $800-$1200 (your charge) – $400 (our fee) = $400-$800 profit per project, without doing any more work.

Profit: $400-$800

Screenshot 2023 12 19 at 10.35.03 pm

Cost Doing Keyword Research yourself: $130 (SEO tools) + $500-$600 (your time) = $630-$730

Screenshot 2023 12 19 at 10.46.18 pm

Frequently Asked Questions About White Label Keyword Research

Q1: What exactly is white label keyword research?

White label keyword research is a service where we conduct comprehensive keyword research for your clients’ websites. You can then rebrand and include this research as part of your web design offerings. It’s like having an in-house SEO team without the associated costs and time investment.

Q2: How much does it cost to use your white label keyword research service?

Our white label keyword research service is priced at $400. This fee covers expert-level research, including competitor analysis, business research, and the creation of a keyword map tailored to each webpage.

Q3: How much should I charge my clients for SEO services?

While prices can vary, we recommend charging an additional $800 to $1200 for including SEO services in your web design packages. This range accounts for the added value of SEO optimization while ensuring a profitable margin for your business.

Q4: Do I need to have SEO knowledge to use this service?

No, you don’t need to be an SEO expert. Our service includes a comprehensive guide on how to implement the keyword research into your designs, making it easy for you to integrate SEO into your projects.

Q5: How long does it take to get the keyword research results?

The turnaround time for our keyword research service typically ranges from a few days to a week, depending on the complexity of the project and your client’s specific needs.

Q6: Can the keyword research be customized for specific client needs?

Absolutely! Our service is tailored to meet the unique requirements of each project, ensuring that the keyword research aligns perfectly with your client’s business goals and target audience.

Q7: What if I have questions or need support after receiving the research?

We offer full support after delivering the keyword research. If you have any questions or need further guidance, you can easily reach out to us for assistance.

Getting Started with White Label Keyword Research Service

Embarking on your journey with our White Label Keyword Research Service is straightforward and designed to integrate seamlessly into your current business model.

Simply fill out this form to become a Creative SEO Coach White Label Partner.

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Showit SEO Coach

Author: Caitlin Christensen

Caitlin Christensen is an expert in digital marketing and search engine optimization (SEO). Owner of Creative SEO Coach. She specializes in optimizing websites built on popular web building platforms Showit and WordPress. With over 8 years of experience in the industry, Caitlin has helped countless small businesses and organizations improve their organic visibility on search engines.