So, you want your small business to be found online?
It all begins with keyword research. Let’s talk about why this is really important for good SEO.
In this article, we’ll show you how a Keyword Research Service can make your website more visible and help you stand out from your competitors.
What’s the Big Deal with Keywords?
Think of keywords as the main words or phrases that people type into Google or verbally ask virtual assistant technology such as Alexa when they’re looking for something. For your business to pop up in those searches, you need to know what these words are. That’s what keyword research is all about. It’s like a detective game, figuring out what your potential customers are searching for and then using those exact words on your website.
Can’t I Just Guess the Keywords?
Sure, you could guess what people are searching for, but it’s a bit of a shot in the dark. A keyword research service is like having a guide who knows the landscape. They use special tools to find out not just any keywords, but the right ones that have a good chance of getting you noticed by the right people.
Why Not Just Any Keyword Will Do
Not all keywords are created equal. Some are super competitive, meaning lots of businesses are trying to rank for them, while others are like hidden gems that are easier to rank for and might attract more specific, interested customers. A keyword research service can help find the best mix for your business, tailored to who you are and what you offer.
When it’s time to do keyword research for your business, you’ve got two main options: Do it yourself or pay a professional. Let’s look at what each path involves so you can make the best choice for your business.
DIY Keyword Research: A Hands-On Approach
Hiring a Professional: Expertise and Efficiency
When it comes to getting your small business noticed online, you might think about doing your own keyword research. But there’s a big difference when a professional SEO specialist takes over. Here’s why it’s often a smarter choice:
a. Avoid the Cost of Expensive SEO Software First off, doing keyword research isn’t just about knowing what to look for; it’s also about having the right tools. SEO software can be pretty pricey, and if you’re not using it daily, that’s a lot of money going down the drain. When you hire a pro, they already have access to the best tools, so you get the benefits without the hefty price tag.
b. Experience in Identifying the Right Keywords SEO specialists bring a wealth of experience. They don’t just find any keywords; they find the best ones that have a real shot at getting you ranked. They understand the nuances of different industries and can pinpoint what will work for your specific business. It’s like having a seasoned guide in the SEO wilderness.
c. Save Yourself Time and Effort Let’s be honest: keyword research is time-consuming. It’s not just an hour here and there; we’re talking about hours and hours of work. By having a specialist do it, you can focus on running your business instead of being buried in keyword analysis.
d. Done Right the First Time When professionals do your keyword research, it’s done thoroughly and correctly from the get-go. No second-guessing, no going back to the drawing board. It’s efficient and effective, and it means you get it right the first time, saving you the hassle of constant revisions.
When you decide to hire a professional for your keyword research, it’s crucial to choose wisely. Here’s some insight into potential red flags to avoid and key qualities to look for:
Red Flags to Be Wary Of:
Now that you have a solid list of keywords from a professional service, the next big step is putting those keywords to work in your business strategy. Here’s how to make the most out of your keyword research:
Integrating Keywords into Website Content
Aligning Keywords with Business Goals and Audience Needs
Incorporating Keywords into Marketing Strategies
Our service offers comprehensive keyword research tailored to your business. This includes analyzing your market, studying competitors, analyzing through 100’s of keywords and identifying the most effective keywords for your website and content strategy.
Effective keyword research helps improve your website’s visibility on search engines, attracts more targeted traffic, and can increase conversion rates. It’s a fundamental part of SEO that aligns your online presence with customer search behaviors.
SEO is a long-term strategy, so results can vary. Generally, you may start seeing improvements in website traffic and rankings within a few months, but continuous effort and optimization are key for sustained growth.
Yes, our service is designed to be accessible. We provide clear guidelines and support for implementing the keywords into your content and website. Plus, we’re always here to answer any questions or provide further assistance.
Our Keyword Research Service at Creative SEO Coach is $400 USD. One-time payment.
Fill out the form below to have keyword research done for your small business.
Caitlin Christensen is an expert in digital marketing and search engine optimization (SEO). Owner of Creative SEO Coach. She specializes in optimizing websites built on popular web building platforms Showit and WordPress. With over 8 years of experience in the industry, Caitlin has helped countless small businesses and organizations improve their organic visibility on search engines.
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