If you have been researching website builders, you have probably seen Showit mentioned alongside Squarespace, Wix, WordPress and Webflow.
But what actually is Showit?
Showit is a drag and drop website builder made for creatives who want more design freedom than most website platforms allow. It is especially popular with photographers, designers, coaches, copywriters, wedding professionals and creative service providers.
In simple terms, Showit lets you design a custom website without needing to code.
But there is a bit more to it than that.
Showit is not just another template website builder. It gives you almost complete visual control over your website layout, including separate desktop and mobile designs. It also connects with WordPress for blogging, which makes it a strong option for creative businesses that care about both design and content marketing.
So, is Showit the right website platform for you?
Let’s break it down.
What is Showit?
Showit is a no-code website builder.
That means you can create and edit your website visually, instead of writing code. You can move text, images, buttons and sections around using a drag and drop editor.
Think of it like Canva for websites, but much more powerful.
Unlike more structured website builders, Showit gives you a lot of creative control. You are not locked into rigid blocks or sections. You can place elements where you want them, layer images and text, customise your mobile layout separately and create a website that feels much more custom.
This is one of the biggest reasons designers love Showit.
It gives them the freedom to build websites that do not look like every other template on the internet.
A quick background on Showit
Showit was co-founded in 2006 by Todd Watson.
The platform was originally created to help photographers bridge the gap between technology and creativity. That background still shapes the platform today.
Showit has always been popular with photographers and creative professionals because it puts design control first.
Over time, it has grown beyond photography. Today, Showit is used by designers, coaches, consultants, copywriters, educators, podcasters, wedding professionals and service-based businesses.
The core idea has stayed the same.
Showit gives creatives a way to build a website that looks exactly how they want, without needing to become a developer.
How does Showit work?
Showit has two main parts.
The first part is the Showit website builder. This is where you design your main website pages, such as your homepage, about page, services pages, contact page and landing pages.
The second part is WordPress. Showit uses WordPress for blogging.
This means your website design is controlled in Showit, but your blog content is managed through WordPress.
That gives you the best of both worlds:
- Showit for visual design.
- WordPress for blogging.
- Creative freedom without giving up a strong content platform.
This setup is one of the reasons Showit is so popular with business owners who want a beautiful website and a blog strategy.
Who is Showit best for?
Showit is best for people who care deeply about design.
It is a strong fit for:
- Photographers.
- Website designers.
- Brand designers.
- Wedding professionals.
- Coaches.
- Consultants.
- Copywriters.
- Service providers.
- Personal brands.
- Small businesses with strong visuals.
Showit is especially useful if you want your website to feel custom, polished and aligned with your brand.
It is not always the best option if you want a large ecommerce store, complex membership platform or advanced custom web application. For those, Shopify, WordPress or a custom build may be a better fit.
But for creative service businesses, Showit is one of the strongest design-led website platforms available.
Is Showit easy to use?
Showit is relatively easy to use once you understand the editor.
If you are comfortable using visual design tools, Showit will probably feel more intuitive than WordPress. You can click, drag, resize, layer and adjust elements on the page.
That said, Showit has a learning curve.
Because it gives you so much design freedom, you also need to understand layout, mobile responsiveness, spacing, text tags and SEO settings.
This is where people can get into trouble.
A Showit website can look beautiful but still have hidden issues behind the scenes.
That is why good design and good setup both matter.
Is Showit good for SEO?
Yes, Showit can be good for SEO.
But it needs to be set up properly.
Showit gives you access to important SEO settings, including page titles, meta descriptions, image alt text, URL slugs and heading tags.
The issue is that Showit does not automatically check everything for you.
You can still have:
- Missing page titles.
- Weak meta descriptions.
- Messy heading structure.
- Missing image alt text.
- Poor image filenames.
- Oversized images.
- Broken buttons or links.
- Missing redirects.
- Schema gaps.
- Showit layer order issues.
This does not mean Showit is bad for SEO.
It means Showit SEO needs to be done with care.
Every CMS has shortfalls. The good thing about Showit’s SEO issues is that most of them can be fixed with the right knowledge and tools.
If you want to check your Showit website properly, I recommend using FastaSEO.
FastaSEO is the only SEO tool built specifically for Showit. It checks your site page by page and helps you find the issues that generic SEO tools often miss.
Your Showit site can be beautiful.
FastaSEO helps make sure search and AI can actually read it.
Check out our Full article: Is Showit good for SEO?
Showit vs Squarespace vs Wix vs WordPress
Here is a simple comparison of Showit, Squarespace, Wix and WordPress.
| Platform | Best for | Design flexibility | Blogging | SEO control | Ease of use | Main downside |
|---|---|---|---|---|---|---|
| Showit | Service based businesses, photographers, designers and personal brands | Very high. You can create highly custom layouts | Uses WordPress for blogging | Good, but many settings need to be checked manually | Easy to Medium. Easy once learned, but there is a learning curve | No ecommerce. |
| Squarespace | Simple business websites, portfolios and small stores | Medium. Beautiful templates but more structured | Built-in blogging | Good basic SEO settings | Easy to medium | Less design freedom than Showit |
| Wix | DIY websites, small businesses and users who want lots of built-in tools | Medium to high | Built-in blogging | Good built-in SEO tools | Easy to medium | Can become cluttered or inconsistent if not built carefully |
| WordPress | Blogs, content-heavy websites, advanced SEO and custom builds | Very high depending on theme and builder. But harder to use | Excellent | Very strong with the right setup and plugins | Medium to hard | More maintenance, plugins, hosting and security responsibility |
Showit vs Squarespace
Squarespace is a great option if you want a clean, simple website that is easy to manage.
It has polished templates, built-in features and a more structured editing experience.
Showit is better if you want more design freedom.
With Showit, you can create a website that feels much more custom. You are not as limited by template blocks or built-in layouts. However Squarespace has better ecommerce features if you are looking to sell products.
Showit vs Wix
Wix is another drag and drop website builder.
It has many built-in features, including SEO tools, ecommerce options, bookings and AI website tools.
Showit is more design-led and is especially popular with creatives who want a high-end custom look.
Wix can be a good option for DIY users who want lots of features in one place.
Showit is better for people who care more about visual freedom, brand experience and a custom design feel.
Showit vs WordPress
This comparison is a little different because Showit actually works with WordPress for blogging.
WordPress on its own is extremely powerful. You can build almost any type of website with it. It has thousands of themes and plugins, strong SEO options and huge flexibility.
But WordPress can also become complicated.
You need hosting, themes, plugins, updates and maintenance.
Showit gives you more visual freedom without needing to manage the same level of WordPress complexity for your main website pages.
The simplest way to think about it is this:
- WordPress is powerful.
- Showit is visual.
- Showit plus WordPress gives you design freedom and strong blogging.
Pros of Showit
Showit has a lot going for it.
The biggest benefits are:
- Excellent design freedom.
- No code required.
- Separate desktop and mobile design control.
- Great for photographers and creatives.
- WordPress blogging included.
- Strong template marketplace.
- Easy page editing once you learn the platform.
- Great for custom-looking websites.
- Good SEO potential when set up properly.
For creative businesses, the design freedom alone is a major selling point.
Check out our article: 10 best tools for Showit websites.
Cons of Showit
Showit is not perfect.
The main drawbacks are:
- There is a learning curve.
- It is not ideal for large ecommerce stores.
- SEO settings need to be checked carefully.
- Image SEO can be frustrating.
- Heading structure can get messy.
- Changing image names properly can require reuploading files.
- Redirects are not automatic when URLs change.
- You need Google Analytics for traffic data.
- It is less structured than Squarespace, which can be good or bad depending on the user.
Most of these issues are fixable.
But they are still worth knowing before you choose the platform.
Check out “The Ultimate Showit SEO Checklist” to improve your website’s SEO.
What makes Showit different?
Showit is different because it prioritises design freedom.
Most website builders make you work inside a structure. Showit lets you design much more freely.
That is why Showit websites often look custom, editorial and high-end.
It is also why Showit is so popular in creative industries.
The trade-off is that more freedom means more responsibility.
You need to make sure your website is not just beautiful, but also clear, fast, accessible and SEO friendly.
Should you use Showit?
Use Showit if you want a beautiful, custom-looking website and care about brand presentation.
It is a great choice for creative service businesses, especially if your website needs to show personality, style and trust quickly.
Do not choose Showit just because everyone else in your industry uses it.
Choose it because it fits your goals.
If you want design freedom, WordPress blogging and a website that feels custom without custom code, Showit is a strong option.
If you want a simple website with minimal setup, Squarespace may be easier.
If you want lots of built-in tools in one place, Wix may suit you.
If you want maximum technical control and do not mind maintenance, WordPress may be better.
Final verdict
Showit is a drag and drop website builder made for creatives who want design freedom.
It is especially strong for photographers, designers, coaches and service-based businesses that want a website that looks custom and polished.
It pairs beautifully with WordPress for blogging, which makes it a strong option for content marketing.
But Showit is not magic.
You still need to set up your SEO properly, optimise your images, check your headings, connect analytics and make sure your site is easy for search and AI to read.
That is why I recommend pairing Showit with FastaSEO.
Showit gives you the beautiful website.
FastaSEO helps make sure it is actually ready to be found.
