SEO has changed more in the last year than it did in the previous decade.
With the rise of AI search, Google is no longer the only place people discover businesses. Platforms like ChatGPT, Perplexity and Google AI Overviews are becoming powerful search engines in their own right, creating more opportunities than ever to get found. Some businesses are even reporting significantly higher conversion rates from AI driven traffic because users arrive with stronger intent and more context.
The takeaway is simple: SEO is no longer optional. Every business should be investing in making its website easy for search and AI to read.
What is Showit?
Showit is a drag and drop website builder that’s especially popular with photographers, designers and other creative businesses. Like Squarespace, Wix and Webflow, it gives you complete creative freedom to build a beautiful website without writing code.
Is Showit good for SEO?
Yes.
Showit can perform just as well as other major website platforms when it comes to SEO. The platform itself isn’t the problem. The challenge is making sure your website is set up correctly so the bots that scan your pages can understand your content.
If those bots can’t read your headings, images, page structure or metadata properly, they have a much harder time understanding what your business does and when to recommend it in search and AI answers.
That’s exactly what this checklist is designed to help with.
You can work through every item manually or save yourself hours by using FastaSEO, the only SEO tool built specifically for Showit. It checks your website page by page, finds issues that are easy to miss and helps you optimise your entire site like an SEO specialist.
How to use this Showit SEO checklist
Work through this checklist for every page on your website, not just your homepage.
Start with your homepage, then move on to your highest priority pages, especially the ones that generate leads or sales. For most businesses, that means your services pages, followed by your About page, Contact page and any key landing pages.
Once those are complete, work through the rest of your site page by page. SEO isn’t a one time task. The more consistently you apply these best practices, the easier it is for search and AI to understand your website and recommend it to potential customers.
Showit SEO Checklist
1. URL SEO
Your page URLs should be clean and descriptive.
Check that:
☐ URLs are short and easy to read.
☐ They don’t contain special characters.
☐ They avoid names like page-1, copy or test.
☐ They don’t include unnecessary dates or random numbers.
☐ They naturally include your target keyword where appropriate.
2. Page titles
Every page needs a unique title.
Make sure:
☐ Every page has a title.
☐ It’s neither too short nor too long.
☐ It accurately describes the page.
☐ It includes your primary keyword where relevant.
☐ No two pages share the same title.
3. Meta descriptions
Meta descriptions help people decide whether to click your result.
Check that:
☐ Every page has a meta description.
☐ They’re unique.
☐ They’re descriptive.
☐ They’re an appropriate length.
4. Social sharing images
When someone shares your page, it should look good.
Confirm:
☐ Every page has a social sharing image.
5. Heading structure
Headings help search and AI understand your content.
Review each page for:
☐ Every page has exactly one H1.
☐ No page has multiple H1s.
☐ The H1 is meaningful, not just a decorative word or phrase.
☐ Headings follow a logical order (H1 → H2 → H3).
☐ Heading levels aren’t skipped.
☐ Numbers, symbols or emoji aren’t used as headings.
☐ The H1 naturally includes your target keyword where appropriate.
Showit-specific tip
Showit layer order matters. If elements are stacked incorrectly, bots may read your content in an unexpected order, making your page harder to understand.
6. Images
Images are one of the most overlooked parts of SEO.
Check:
☐ Every image has descriptive alt text.
☐ Alt text isn’t simply the image filename.
☐ Alt text is descriptive and an appropriate length.
☐ Image filenames clearly describe the image.
☐ Filenames use dashes (-) instead of underscores (_).
☐ Images use modern file formats where appropriate.
☐ Images aren’t unnecessarily oversized.
☐ Images aren’t blurry, stretched or pixelated.
☐ Images are sized appropriately for how they’re displayed on the page.
7. Internal and external links
Broken links create a poor experience for visitors and search engines.
Verify:
☐ There are no empty buttons or links.
☐ There are no broken internal links.
☐ There are no broken external links.
8. Launch polish
Before publishing, do one final review.
Look for:
☐ There is no placeholder text left on the page.
☐ There are no repeated or accidental duplicate words.
☐ Every button links to the correct destination.
☐ Every social media icon links to the correct profile.
9. Navigation
Your navigation should make sense to both users and bots.
Aim to have:
☐ Your navigation includes at least three meaningful pages.
☐ Your navigation has a clear Contact, Book or Enquire call to action.
10. Footer
Don’t waste your footer.
Include:
☐ Your footer includes copyright information.
☐ Your footer links to your Privacy Policy.
☐ Your footer includes a short description of your business.
☐ Your footer includes your contact details.
☐ Your footer includes links to your social media profiles.
☐ External social media links open in a new tab.
11. Essential pages
Before launch, make sure your site includes:
☐ Your website has a Privacy Policy page.
☐ Your website has a favicon set.
☐ Your website has a custom 404 page.
12. Technical setup
These easy wins are often forgotten.
Check:
☐ Your site language is configured correctly.
☐ There are no duplicate page titles across your website.
☐ There are no duplicate meta descriptions across your website.
13. Schema
Schema gives search engines and AI additional context about your business.
Review:
☐ The correct page type has been selected.
☐ Relevant schema has been added to the page.
☐ The schema matches the page content.
☐ All important schema fields have been completed.
☐ Organisation, Service, FAQ, Local Business, Product or Event schema is used where appropriate.
Can you optimise your Showit website manually?
Absolutely.
You can work through every page one by one, checking headings, images, links, metadata, schema, navigation, reading order and technical details yourself.
The challenge is that it’s easy to miss things.
Many Showit websites launch with beautiful designs but hidden SEO issues simply because nobody checked every page thoroughly. Instead of manually doing the SEO on your website I recommend using the tool FastaSEO.
The tool you should use to optimize your Showit website
FastaSEO is an SEO tool developed by SEO Specialist Caitlin Christensen. It is like hiring an SEO Specialist for $99 instead of thousands.
FastaSEO checks your site page by page and highlights the issues that actually matter, from page titles and meta descriptions to image optimisation, heading structure, schema, broken links and Showit-specific quirks that generic SEO tools often miss.
Instead of handing you a giant report and wishing you luck, FastaSEO walks you through the fixes so you can confidently launch a site that’s ready to be found.
Think of it as having an SEO specialist reviewing every page before you hit publish.
Your Showit site is beautiful. Make sure search and AI can see it too.
