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TL;DR đź“Ś
Service: SEO Intensive + 3 months of ongoing SEO and blogging.
CMS: Showit
Challenge: Well-known locally but invisible on Google, not ranking for “PR firms in Nashville,” and website didn’t reflect their AEC focus.
Strategy: Keyword research (local + AEC), full-site optimization, new service pages, FAQ hub, case studies, toxic backlink cleanup, EEAT signals, Google Business Profile, and LLM-ready optimizations.
Results (6 months):
- 182 keywords ranking (up from <50)
- 25+ page-one rankings, including Public relations Nashville (#3) and Construction PR agency (#3)
- 330+ monthly organic visits (nearly 40% of all traffic)
- SEO traffic 3x more engaged with a 66% engagement rate
- Positioned as a local and industry leader in Nashville PR and AEC marketing
The SEO Challenge.
Pierce PR had been in business for several years and was well-known in the Nashville community. However, despite their reputation, they weren’t appearing on the first page of Google for competitive searches like “PR firms in Nashville.” Their website also didn’t reflect an important business shift — they were beginning to narrow their focus and actively pursue clients in the AEC (Architecture, Engineering, Construction) industry, but this positioning wasn’t represented in their online presence.
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Pierce PR: The SEO Strategy.
The goal was to make Pierce PR visible to both people and machines — Google search, local packs, and even large language models (LLMs) that pull information directly into AI-driven results. The strategy focused on three layers: visibility, authority, and trust
1. Strategic Keyword Targeting
We identified the high-value searches that potential clients were using, from local intent terms like PR firms in Nashville to industry-specific queries such as construction PR agency and engineering public relations. These keywords became the backbone of our optimization plan.
2. Website Optimization and Expansion
We fixed technical errors, lifting site health above 90%. Every page was optimized for visibility, and we expanded the site with new service pages, an FAQ hub, and case studies — giving Google and LLMs more structured, reliable information to surface.
3. Authority and Trust-building
We cleaned up toxic backlinks, improved link quality, and layered in EEAT signals (Experience, Expertise, Authority, Trustworthiness). At the same time, we optimized Pierce PR’s Google Business Profile to improve local rankings and added schema enhancements so content could be read and pulled into LLM responses.
This multi-layered strategy not only increased Pierce PR’s visibility but also positioned them as a trusted leader in both the Nashville market and the AEC space.
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182 Keywords Ranking
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25+ Keywords on Page #1
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Now ranking on page #1 for multiple local searches:
(up from fewer than 50 before SEO)
including competitive Nashville searches
- PR firms in Nashville TN – Position #3
- Public relations Nashville – Position #3
- Nashville PR firm – Position #3
Page-One Rankings in AEC PR
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AI Search Health 83+
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Site health at 90%+
- Construction PR agency – Position #3
- Engineering PR agency – Position #5
- Architecture public relations – Position #1
Website is better optimized for AI search engines
Quick Wins
The Results
Not only did Pierce PR see a surge in keyword rankings and traffic, but the quality of that traffic also improved. Visitors arriving through SEO were 3x more engaged than other channels — with a 66% engagement rate — spending more time on the site and interacting with more pages per session. This shows that SEO is not just bringing in more people, it’s bringing in the right people who are genuinely interested in Pierce PR’s services.
330+ monthly organic visits
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Creating consistent traffic and lead opportunities
SEO Drives 40% of traffic
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Now, almost 40% of all site sessions come from organic search
SEO traffic is 3x more engaged than other channels
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The Impact.
Construction PR page developed
— now ranking on page #1 for industry terms.
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FAQ: PR SEO Case Study.
Q: How long did it take to see results?
A: The results shown here are from just six months of SEO work.
Q: Why did Pierce PR see results so quickly?
A: They already had an established brand and some SEO presence, so we were able to build on that foundation. For brand-new sites, results often take longer, but our strategy is always designed for long-term growth. In this case, the SEO Intensive combined with ongoing monthly work and blogging allowed us to strengthen the website’s support content quickly. That balance of technical fixes, authority-building, and fresh content helped accelerate results much faster than if we had only focused on one area.
Q: What services did they book?
A: Pierce PR booked an SEO Intensive (a deep dive into technical, keyword, and content strategy) plus 3 months of ongoing SEO optimizations and blogging. This gave them both a strong foundation and consistent improvements.
Q: How important is blogging for SEO?
A: Blogging is one of the most important parts of SEO. Both Google and LLMs rely on blog content to understand your expertise and match your site to search queries. Blogging also positions you as an authority in your field. But it’s not about writing just anything — it has to be high-quality, SEO-optimized blog posts that target the right keywords, answer real questions, and support your core services. That’s why we included blogging as part of Pierce PR’s strategy, and it helped accelerate their results.
Q: What kind of businesses do you work with?
A: I specialize in creative businesses, agencies, and service providers. This includes PR firms, design studios, wellness brands, and anyone who needs to be found in Google by the right clients.
Q: Do you guarantee page-one results?
A: No SEO professional can guarantee exact rankings — but I can guarantee a proven process, transparent reporting, and measurable improvements in visibility, traffic, and engagement.
Q: Do you guarantee page-one results?
A: No SEO professional can guarantee exact rankings — but I can guarantee a proven process, transparent reporting, and measurable improvements in visibility, traffic, and engagement.
Q: Will my business get the same results?
A: Results depend on where you’re starting from, how competitive your market is, and the health of your website. For Pierce PR, results came within six months because they already had some SEO presence and made a smart decision to niche down into the AEC industry. Targeting industry-specific terms like construction PR agency was far less competitive than broad keywords such as PR firms. For newer sites or businesses targeting highly competitive markets, results may take longer — but the same strategy builds steady, compounding growth over time.
Q: How do I know if SEO is the right choice for my business?
A: Ask yourself this — do you think people are going to Google or even AI search hoping to find the services you offer? If the answer is yes, then SEO is probably a smart investment. The key is understanding how competitive your market is, because that determines how much time and effort it will take to see results. Not sure?
Book a free website audit and I’ll give you guidelines on your business and SEO.
