Did you know that there are over 5 million podcasts on Spotify alone?
In the bustling world of digital audio, making your podcast stand out is more crucial than ever. This is where the power of ‘SEO for podcasts’ comes into play.
In this article, we will share with you just how to make that happen with SEO for Podcasts.
In this article, we’ll dive into the essentials of SEO, tailored specifically for podcasters. From choosing the right keywords to leveraging your podcast episodes for enhanced web visibility, we’ve got you covered.
Millions of people are tuning in to podcasts. Standing out is not just about great content, but also about being found.
SEO for podcasts is the beacon that guides your potential listeners through the huge list of available shows. By optimizing your podcast for search engines, you’re essentially putting your podcast in the spotlight for people looking for it.
This Search Engine Optimization ensures that when someone searches for content you’re providing, your podcast appears as a top result, significantly increasing the chances of new listeners discovering and engaging with your show.
The importance of SEO in podcasting is highlighted by an Edison Research study, which shows that web searches are a key way listeners discover new podcasts. This includes searches on platforms like Google, Spotify, and Apple Podcasts. Optimizing your podcast for search engines is crucial in making it visible to a vast audience actively seeking new content.
SEO for podcasts is the secret sauce that can make your podcast pop up in searches and grab more listeners. By not optimizing your podcast for SEO you are doing yourself and others a disservice. People who may love your podcast might never get to hear it because you never cared about implementing these simple SEO strategies. Follow these methods to optimize your podcast to give it the boost it deserves and make sure it lands in front of the right listeners.
When planning your podcast episodes start with keyword research.
A. This will help you come up with topic ideas.
B. You will have a better understanding of what information people actually want to know, and
C. When you include the keywords in your title and episode description you increase the chances of being found. People might not know of your podcast yet but searching for a particular topic you have talked about will bring them to you.
With SEO for podcasts, you can have people finding your podcast that have never even heard of you.
Question. Have you done keyword research for your podcast as a whole? If you didn’t answer yes, stop what you are doing and do some keyword research!!!
We know that web search is the key way listeners discover new podcasts. So do keyword research and choose a keyword that best describes who your podcast serves. SEO for podcasts is such an underrated marketing technique, take the time to do this and let people find your podcast without ads or having to post on social media.
Look at the image below ‘Funny Podcast for women’ has 390 searches per month and a keyword difficulty of 15 (meaning it is easy to rank for). If you have a podcast that is funny and targets women, you can put that exact keyword in your podcast title, description, podcast website and anywhere else you can so that when these women are looking for a funny podcast to listen to your podcast pops up.
Make a nice-looking website for your podcast. Check out this amazing website for the podcast Daring Made, this is the level I’m talking about. Having an SEO-optimized website for your podcast has significant advantages.
1. It enhances discoverability on search engines. With proper SEO practices, your podcast website can rank in search engines, making it easier for new listeners to find your podcast. Unlike being confined to podcast directories, a website gives you the control to optimize content, target specific keywords, and attract organic traffic.
2. Showcase and sell branded merchandise. Whether it’s t-shirts, mugs, or stickers adorned with your podcast logo or catchphrases, your website can host a shop that turns your brand into a tangible experience for fans. This not only helps in monetizing your content but also in building a community around your podcast.
3. Your podcast website can be a gateway for listeners to explore and purchase the business services you offer. Whether you’re a consultant, coach, or provide a specific service, your website can detail these offerings and how they can benefit your audience. It provides a seamless way for listeners to transition from engaging with your content to engaging with your business on a professional level.
4. Email Marketing Opportunities. Encourage visitors to sign up for newsletters on your website. This becomes a powerful tool for direct communication with your audience, allowing you to promote new episodes, merchandise, services, and any special offers directly to their inboxes.
To maximize your podcast’s SEO potential, repurposing your content into a blog post is a great strategy. Here’s how to do it effectively:
A lot of people transcribe their podcast episode and add it to their website. If you’re short on time to write an accompanying blog post to the podcast, this strategy is a good start. It gives you a text version of your content that search engines can index but doesn’t provide the best user experience.
A better approach is to write a blog post based on your podcast. Use relevant keywords and pull interesting quotes from your episode. This not only appeals to search engines but also provides value to your readers. We go into more detail on how to write a blog post from your podcast below.
Consider visually recording your podcast sessions. This footage can be used to create engaging video content, which can then be shared on platforms like YouTube.
Internet marketer and motivational speaker Gary Vee is a great example to follow. He often breaks down his longer podcast interviews into shorter clips, ranging from 30 seconds to two minutes. These highlights are more shareable and consumable on social media, increasing the chances of going viral. You can use AI tools such as Vidyo.ai for this.
Keywords are the specific words or phrases that people type into search engines when they’re looking for information. Just like a librarian uses the subject of a book to help you find it, Google uses keywords to figure out what a webpage is about. This helps Google show your webpage to the right people who are searching for those words.
When choosing keywords for your podcast blog, it’s important to align them naturally with your episode’s content. To find the right keywords, use tools like Google Keyword Planner, or Ubersuggest looking for words or phrases that are popular but not overly used in other podcasts. Give each episode its own special keyword, treating it like a unique story.
This approach helps align your podcast content with what your audience is searching for, enhancing discoverability and relevance
For tips on how to do keyword research using Semrush check out this article.
Use direct quotes from your podcast recording. Use AI technology to save you time and transcribe your podcast episode for you.
Here are some top-notch tools that can help you with transcription:
When writing the blog section for your podcast, it’s crucial to include certain elements that make for a good, engaging article:
SEO for podcasts is key to getting your content in front of the right audience. Remember, it’s not just about creating great content, but also about making sure it’s found by those who will value it the most.
Don’t let all your hard work creating a podcast go unheard. At Creative SEO Coach, we specialise in SEO for Podcasts. Reach out today to have your podcast found by people who would love to listen to it.
Caitlin Christensen is an expert in digital marketing and search engine optimization (SEO). Owner of Creative SEO Coach. She specializes in optimizing websites built on popular web building platforms Showit and WordPress. With over 8 years of experience in the industry, Caitlin has helped countless small businesses and organizations improve their organic visibility on search engines.
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