SEO Intensive
SEO Success
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TL;DR 📌
CMS: Squarespace
Challenge: After moving to a new URL and site design, her authority score dropped to 2. The new site looked great but had no traction in Google, and she wasn’t ranking for valuable speaking terms.
Strategy:
- Rescued and redirected high-quality backlinks from her old domain
- Targeted high-value terms like keynote speaker, conference speaker, and motivational speaker
- Optimized service pages and About page to answer everything event planners need to know before booking
- Added an opt-in guide for HR reps and showcased her large social media following for credibility
- Published supporting content, including “20 High-Energy Hype-Up Songs for Conferences”
- Strengthened EEAT signals (Experience, Expertise, Authority, Trustworthiness) and optimized for Google and AI search
Results (less than a year):
- 5 keywords in the #1 spot
- Featured in Google AI Overview and ChatGPT results (with her photo!)
- Organic search is now the #1 traffic driver, bringing in 1,200+ new users
- SEO traffic had the highest engagement rate of all channels
- Blog post became a top traffic page
- 28.89% visability growth
- Booked for new speaking events directly from her website and blog content
ROI: “Made back my investment multiple times over in less than a year!”
The SEO Challenge.
Nina Nesdoly was already an established speaker with TED Talk credibility, but after moving to a new website URL and design, she lost the search momentum from her old site. The strong backlinks she had built weren’t connected to her new domain, leaving her with little visibility on Google. Despite having a polished website and strong reputation, she wasn’t showing up for searches that could bring in speaking opportunities.
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Nina Nesdoly: The SEO Strategy.
Rescued Backlinks & Redirects
We recovered high-quality backlinks pointing to her old domain and redirected them to the new website. This preserved her hard-earned authority and ensured Google could recognize her credibility.
Keyword Targeting for Speakers
We built a keyword map around high-value terms like keynote speaker, conference speaker, and motivational speaker. At the same time, we tailored her messaging to specific industries that frequently hire speakers — HR, healthcare, and tech — showing her relevance in the exact niches she serves.
On-Site Optimizations
We expanded and clarified her service pages so they explained exactly what she offers and answered all the questions an event planner or HR rep might have before booking her. This included:
- Refining her About page, which was the most visited page, to highlight her expertise and credibility
- Adding structured FAQs to address common booking questions up front
- Showcasing her massive social media following as social proof
- Adding an opt-in guide specifically for HR reps, giving them practical value and capturing leads
- Highlighting her TED Talk and media features as authority signals
Content Expansion
Beyond service pages, we created supporting content that answered industry-specific questions about burnout, stress, and workplace wellness. This not only helped her rank in search but also positioned her as an authority voice in AI-driven search (LLMs).
EEAT Enhancements
We layered in signals of Experience, Expertise, Authority, and Trust across the site, including testimonials, professional bios, media mentions, and schema markup so both Google and AI tools could surface her content confidently.
This approach made Nina’s new site not only search-friendly but also client-friendly — answering the exact questions decision-makers have and giving them confidence to book her.
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"it’s been less than a year and I’ve made back my investment multiple times over! Clients have found me on Google and ChatGPT thanks to the great work Caitlin did!"
NinA Nesdoly, Burnout Keynote speaker
SEO is Now the #1 Traffic Driver
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5 Keywords in #1st position
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Blog Post Win: “20 High-Energy Hype-Up Songs for Conferences
Bringing nearly 45% of total traffic. — more than direct and social.
In position #1 for 5 different high-value keywords, including motivational and conference speaker terms.
Backlink Rescue Success
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SEO traffic had the highest engagement rate of all channels
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1250+ new users from SEO
Traffic that comes from SEO stay longer on the website.
Quick Wins
The Results
Nina’s biggest wins came from connecting her strong reputation with real search visibility. By rescuing her lost backlinks and optimizing her site around high-intent speaking keywords, she now ranks in the top 3 for priority terms. Her blog content is driving consistent traffic, her About page is one of the most visited on the site, and organic search has become her #1 traffic source, bringing in over 1,200 new users. Most importantly, she’s now attracting the right kind of leads — HR teams, healthcare, and tech organizations looking to book her for conferences.
Featured in AI Results
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Nina's content is being pulled into Google’s AI Overview results and ChatGPT results.
Ranking in the Top 3 for Priority Keywords
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Secured a top 3 ranking for high-value speaking terms.
SEO became her #1 traffic channel
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She was booked for a virtual event after an organizer discovered her through the Burnout Workshop Activities post.
A new client found her via ChatGPT, where her photo was pulled into the recommendation — she was the only speaker shown with a photo, which made her stand out instantly.
Thanks to strong visibility in both Google Search and AI-driven search, Nina has created multiple streams of discoverability that continue to compound.
The Impact.
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FAQ: Professional Speaker SEO Case Study.
Q: How long did it take to see results?
A: In less than a year, Nina went from having almost no search visibility to ranking in the #1 spot for 5 keywords, appearing in Google’s AI Overview, and becoming visible in ChatGPT results.
Q: Why were her results so fast?
A: Nina already had strong authority from her TED Talk and past press coverage. Once we rescued and redirected her backlinks, Google recognized that authority again. Combined with an optimized site and targeted content, results came faster than they would for a brand-new business.
Q: What made the biggest difference in her SEO?
A: A combination of keyword targeting (keynote speaker, conference speaker, motivational speaker), on-site optimizations that answered every booking question, and rescuing her high-quality backlinks. I reviewed where the traffic was coming from and optimized all of her key pages for the exact audience that books her — HR reps and event organizers. Together we created an opt-in guide to capture emails, giving Nina a way to stay in touch with potential clients. On top of that, the blog post we wrote during her SEO Intensive gave her fresh content that quickly became one of her top traffic drivers.
Q: Why is engagement important?
A: It’s not just about traffic — it’s about the right traffic. SEO visitors had the highest engagement rate of all channels, which means they were more interested, stayed longer, and were more likely to book her services.
Q: How did she start getting clients through AI search?
A: Because we optimized for EEAT and LLMs, Nina now shows up in ChatGPT results with her photo — which helped her land a new client. That’s an advantage most speakers don’t even realize they can capture.
Q: Will my business see the same results?
A: It depends on your starting point. Nina had an existing reputation, strong backlinks, and a niche that we could target. New websites or highly competitive industries may take longer, but the same process works — results compound over time.
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