It has occurred to me that most small business owners don’t know how important it is to sign up for directories. I thought this was SEO 101, so in this article, we are going back to basics to learn why all small businesses should be signing up for directories. Plus, for website designers, I’m going to give you the top 10 directories you should join.
Why Directories Are Necessary For Your Business
Showing up on the first page of search results is a great spot to be in. When people search for information, it’s crucial your business appears because the fact is that 68% of online experiences begin with a search engine, and nearly 53% of all website traffic comes from organic search (Databox) (Keyword.com). The problem? Only 10 spots per page, plus ads. So, how can you ensure you’re on that first page? The easiest and fastest way is to join a directory.
Directories are a win-win for SEO because they provide high-quality backlinks, boost your website’s domain authority, and enhance local SEO. When your business is listed in reputable directories, search engines like Google see your site as more trustworthy and relevant. This means higher search rankings and more eyes on your work. Plus, more people can find your business and book your services. So really it’s a win-win-win.
Google Loves Directories
Google loves directories because they make searching so much more efficient. Imagine you’re looking for a Showit website designer. Would you rather sift through a handful of random listings or find a directory where hundreds of designers are neatly organized, complete with reviews, ratings, and portfolios? Google is always on a mission to enhance your search experience, and directories help achieve that by providing a one-stop-shop for all your needs.
Google prioritizes directories because they align perfectly with its goal of delivering the most relevant and useful results. Directories are usually packed with high-quality content, frequently updated to keep information current and accurate. This makes them trustworthy sources of information. Additionally, the comprehensive nature of directories means they attract lots of visitors and backlinks, boosting their domain authority.
So, when you see directories like Yelp, Thumbtack, and Houzz ranking high on Google, it’s because they’re providing a superior search experience. They gather all the information you need into one place, making your search quicker, easier, and far more effective. Directories are like the ultimate cheat sheet for finding the best options, and Google rewards them for it by giving them top billing in search results.
What is a Directory?
Think of them as the Yellow Pages of the digital age, but with a modern twist. An online directory is a website or database that lists businesses, services, or individuals in specific categories. These directories are organized and structured to make it easy for users to find exactly what they’re looking for. They often include essential information like contact details, descriptions, reviews, ratings, and links to the business’s website.
10 Best Directories for Website Designers
1. Creative Designer Directory
A Directory for Showit Website Designers: This directory was created by yours truly. I decided to make it as a little side project because I thought the community needed one good directory for a while. So, I finally decided to build it, and it’s been incredible connecting with the community and creating something that I know will be beneficial for so many designers.
The Creative Designer Directory is specifically tailored for Showit website designers, offering a platform to showcase their unique skills and connect with potential clients who are actively searching for top-notch design services. By listing your profile, you gain visibility among a targeted audience that values quality and creativity in web design.
Price: $50 one-off application fee
2. I Love Creatives
A Hub for Creative Professionals: I Love Creatives is a vibrant community and directory designed for creatives across various fields, including website designers. Founded by Puno Dostres, this platform aims to connect freelancers and small business owners with potential clients and collaborators. It’s a place where your creative work can shine and attract the attention of those seeking unique and professional design services. Fun Fact I had at least 2 clients find me from signing up to this directory.
Price: $50 one-off application fee.
3. Yelp for Business
Yelp isn’t just for restaurants. Many small businesses, including web design firms, use Yelp to improve their online visibility and gather customer reviews. A well-maintained Yelp profile can significantly boost your local SEO.
Cost to Sign Up: Free (Advertising options available)
4. Core77 Directory
A Leading Directory for Design Professionals: Core77 Directory is an essential platform for design professionals across various fields, including website designers. Known for its focus on the design industry, Core77 connects creative professionals with potential clients and collaborators who are looking for top-notch design services. Listing your company here can significantly boost your visibility and credibility within the design community.
Price: $85 per month
5. DesignRush
DesignRush is a B2B marketplace that connects brands with professional agencies, including web design firms. It’s an excellent platform for gaining exposure and attracting high-profile clients.
Cost to Sign Up: Free (Paid options available)
6. Behance
Behance is a haven for creative professionals. It allows designers to showcase their portfolios, connect with potential clients, and get inspired by the work of others. Behance is highly respected in the design community and often visited by recruiters and companies looking for top talent.
Cost to Sign Up: Free
7. Dribbble
Dribbble is another popular platform for designers, offering a space to share projects, network with peers, and find freelance gigs. It’s particularly useful for graphic and web designers looking to build a strong online presence.
Cost to Sign Up: Free (Pro accounts available starting at $5/month)
8. LinkedIn
LinkedIn is a fantastic platform for website designers! It’s like a massive online networking event where you can showcase your skills, connect with potential clients, and network with other design professionals. Display your best work, catch the eye of those who need your talent, and join groups to stay on top of the latest trends. By joining LinkedIn, you’ll expand your connections, attract new projects, and keep your design game strong. Plus, who doesn’t love a good networking opportunity?
Cost to Sign Up: Free (Premium memberships available)
9. Awwwards
Awwwards is a prestigious platform for web designers, where you can submit your best work for awards and recognition. It’s a great way to gain visibility and establish credibility in the design community.
Cost to Sign Up: $65 for 1 website
10. Land-Book
A Showcase for Stunning Website Designs: Land-Book is a premier directory for web designers looking to showcase their landing pages and find inspiration. This platform is dedicated to curating and displaying some of the best website designs from around the world. By listing your work on Land-Book, you can attract potential clients, gain recognition within the design community, and stay updated with the latest trends in web design.
Price: Free
Are Directories Worth Paying For?
Yes, directories can be worth paying for, especially if they offer targeted exposure, high-quality backlinks, and access to a community of potential clients and collaborators. However, it’s essential to keep to your budget. In this list, I tried to keep the listings to free or quite cheap options. To join some directories, it can cost hundreds of dollars. Always weigh the benefits against the cost and choose the directories that offer the most value for your investment.
Conclusion
Directories can be a game-changer for website designers and small business owners alike. They offer an incredible opportunity to boost your online visibility, connect with potential clients, and enhance your SEO efforts. Platforms like Land-Book provide a free and valuable service, allowing you to showcase your work to a targeted audience that appreciates high-quality design.
Ultimately, the key is to choose directories that align with your goals and budget. Investing in the right directories can help you grow your brand, attract more clients, and establish a strong online presence. So, take the plunge, get listed, and watch your business thrive!
